#Social Media

The only FREE social media training programme for military spouses and partners



Complete our online application to apply for your space on #SMSpouses.

Please note:

We have multiple study periods throughout the year. Once we’ve received your application, we’ll be in touch to confirm yours.

Applications will be processed in order of the date they're received, with places being allocated to how much effort has been put into writing the personal statement… so make sure you nail that part!

This isn't about experience or skills, it's all about you.

What's this all about?

We understand that it can be difficult finding reliable work or build up professional skills, in between regular moves and deployments – and let’s not even start on the topic of finding childcare!

Becoming a social media professional can help. Not only are social media skills very much in demand, the role is often one that allows you to work from anywhere...

All of our coaches work from home!

The Course


The social media training is a 12-week course which is completed from home. We use a combination of online learning tools, social media and mentoring to provide first-class course content.

Social Media

Social Media

Social networks are constantly evolving. You’ll learn how each platform’s algorithms work, along with effective strategies to make your content stand out in the noisy world of social.

Campaign Planning

Campaign Planning

Running campaigns may seem like a daunting prospect, but it needn’t be! We’ll teach you how to plan, implement and evaluate social media campaigns like a seasoned pro.

Community Management

Community Management

You’ll learn how to grow and engage your audience, how to moderate comments and discussions, and how to deal with difficult situations.



Using your phone to take photos may seem like a no-brainer, right? Wrong. Learn how to take truly show-stopping images for use in your social media efforts with our top hacks.



Video is increasingly favoured by platforms. You’ll learn how to create professional social media videos that can compete with the thousands of others out there, just by using your smartphone.



Ever seen those sponsored posts in your newsfeed? Wondered how you were targeted? Learn how to use paid-for advertising on Facebook, Twitter & Instagram—this is the future of any social media business.



Being effective on social media means constantly monitoring your content and looking for ways to improve. We’ll show you how to use each of the major platforms’ built-in analytics tools.

Online Community

The support doesn’t stop once you complete the course. When you become part of Social Media Spouses, you’ll gain access to our exclusive online community. There you’ll find incredible advice on careers in social media, content or campaigns.

With ongoing support and feedback on anything related to social media, we’ll continue to make sure you’re confidently smashing it on social.

Head on over to our Facebook group to stay up to date with the latest news from #SMSpouses.

Online Community Background Illustration

Our Team

Jackie Rautenbach - Head of Social Media

Jackie Rautenbach

Head of Social Media

Jackie is from South Africa and came to the less-sunny UK in 2006 with nothing more than a suitcase and £120 in her pocket. Since then, she has done a number of different jobs. It wasn’t until she was offered the position as Social Media Manager for BFBS that Jackie realised she found her calling. As well as coaching colleagues on what good looks like on social media, she runs the social media training programme for military spouses with BFBS Academy.

Email: [email protected]

Misty McCready - Social Media Manager

Misty McCready

Social Media Manager

Misty was born into Army life, but has now moved on to following her husband around the world instead of her Dad. At some point during that globe-trotting, she managed to talk her way into a job at BFBS… and we’ve never quite managed to get her to move on!

Email: [email protected]

Adam Powney - Social Media Manager

Adam Powney

Social Media Manager

Adam is an Army Air Corps Reservist who formerly spoke in between songs for a living with BFBS. He spent the last two years producing content across Salisbury Plain and the Falklands. As a Media Culture and Production Grad you’ll find him taking photos, making videos and helping others develop their skills.

Email: [email protected]

Jo Smith - Social Media Manager

Jo Smith

Social Media Manager

Secondary school teacher turned Social Media Spouses graduate, Jo is proof that completing this social media marketing course can really set you on a new career path. Not quite ready to fully give up teaching & coaching, Jo now looks after the digital CULTure programme at BFBS Academy.

Originally from Lincoln, Jo packed up her life to accompany her Army husband around the world and is currently living in the Netherlands with a posting to Glasgow on the cards soon.

Email: [email protected]

Frequently Asked Questions

Why are you doing this?

We know that military spouses find it extremely hard to find reliable work, or to build up their professional skills. They are required to move when their serving partner is posted to different locations, must potentially look after children by themselves, and often live in locations where they’re unable to utilise the opportunities that civilians have access to.

There has been an increase in support for military spouses to start their own businesses. However—despite the fact that spouses are avid users of social media—no other course offers detailed training on the use of social media to grow your business, or as a sought-after skill for employers.

Who are you?

BFBS was formed in 1982 from the merger of the Services Kinema Corporation (SKC) and the British Forces Broadcasting Service (BFBS). The organisation was founded on a single aim: to serve those who serve.

We have provided entertainment to our military personnel around the world since the 1980s, through BFBS Radio, BFBS Cinemas, BFBS Live Events, the Forces TV Channel and BFBS TV.

In 2017 we launched the Forces Media Academy (FMA), now BFBS Academy. The Academy offers service leavers, veterans and reservists with the training and qualifications to pursue a career in media. From 2019, the BFBS Academy incorporated Social Media Spouses.

Do I have to be married to my serving person to qualify for this course?

No, we understand that military families are all unique. You will have to provide evidence that you’re in a long-term relationship with a serving member of HM Forces.

Is this open to spouses and partners of veterans?

Unfortunately not. Families of those currently serving face unique challenges to those who have settled into civilian life. We are only funded to run this course for the families of currently serving personnel.

Is this course accredited?

No, not yet. But we are working hard to get it accredited in the future.

Do I need fancy equipment to complete this course?

Nope—all you need is a laptop, a smartphone and a speedy internet connection.

Where is the course based?

All learning will be completed online through our learning platform, Canvas, and our online community on Facebook.

How many hours a day do I need to commit to this course?

We know it’s hard to squeeze in extra work on top of careers, childcare and deployments. That’s why we believe 5 hours a week for 12 weeks is a reasonable time to complete the course.

Can I do it from outside the UK?

Of course! Military families are based all over the world. You may have one or two late finishes or early starts to join in on group video calls.

Will the #SMSpouses be able to secure employment for me after I finish the course?

Unfortunately not. But we will champion our students to organisations and businesses and share any opportunities which pop up within the online community.

Armed Forces Covenant Logo

How we’re funded.

Thanks to the generous support from The Armed Forces Covenant Fund Trust, this course is free to all military spouses and partners.

The Armed Forces Covenant is a promise by the nation ensuring that those who serve or who have served in the armed forces, and their families, are treated fairly.